The Japanese carmaker said the the Jazz Hybrid is affordable, with one version retailing for 768,000 baht.
Powered by a 1.3-litre engine, it is the third hybrid car built in Thailand, after Toyota's Camry and Prius.
Those who make the Jazz Hybrid their first automobile purchase will qualify for a tax rebate under the government's first-time car-buyer scheme.
The engine alone generates up to 88 horsepower, while the electric motor helps to produce an additional 14 hp.
The Jazz Hybrid's fuel consumption is 21.3 kilometres a litre or 4.7 litres for every 100 km.
It reduces carbon dioxide emissions to 110 grammes/km.
The new car comes with intelligent eco-assist technology designed to help the driver maintain a fuel-efficient driving style.
Pitak Pruittisarikorn, an executive vice-president of Honda Automobile (Thailand), said the display system encourages an optimal fuel-saving performance for all driving styles.
In addition to a comprehensive range of interior features, the Jazz Hybrid also integrates standard safety equipment including dual SRS front airbags, an anti-braking system and electronic brake force distribution, he said.
Honda is offering customers a five-year warranty with no mileage limit as part of its Jazz Hybrid package.
The warranty covers the electric motor, intelligent power unit, hybrid battery and wiring.
Honda expects to sell 10,000 units in Thailand within one year.