Carmana wheels out website
- 17 Mar 2017 at 05:00
- WRITER: PIYACHART MAIKAEW
Carmana.com is expected to reach its 30,000 transaction milestone in three years. (Supplied photo)
Carmana.com, a local used-car trading website, is confident of reaching 30,000 sales transactions by 2019.
The site made its official debut yesterday, with expectations of 800 transactions this year.
Napol Chaisilwattana, chief executive and co-founder of Carmana Co, said the website is a customer-to-customer trading platform for used cars with free-of-charge posting.
At present, Carmana has 1,700 used cars listed for sale, ranging from eco-cars to supercars.
Mr Napol said the website will generate revenue by offering an inspection service before delivery to customers for a fee of 1,500 baht and collecting commission fees from providing financing and insurance. The additional services are available only in Bangkok and five surrounding provinces at the moment.
Carmana has five hire-purchase lenders and 10 insurance companies as partners.
The Carmana office on Rama III Road acts as a hub to support the trading process, including vehicle conveyance.
"Carmana is the only used-car website with a one-stop service for customers, because we will check the history of sellers and cars before posting the lists online," Mr Napol said.
With the website's 1.3 million visitors so far, Carmana plans to use social networks and the Bangkok Used Car Show in April to promote the brand.
Carmana was founded last year with registered capital of 65 million baht by Mr Napol and two other shareholders.
Mr Napol worked at Amazon.com, the American e-commerce giant, after graduating with bachelor's and master's degrees in the US.
He said the internet has become an important channel for the used-car market in recent years.
About five websites offer used-car trading with a combined 1.8 million used cars.
Thailand's internet penetration was 67% of the population in 2016, according to media agency We Are Social.
PayPal and Ipsos forecast Thai e-commerce in 2017 to grow by 16% to 377 billion baht.
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