The art of communal 'placemaking'

Photos: Supplied

The idea of modern mixed-use property development is built around the concept of Live, Work, Play (LWP) environments. These new approaches to "placemaking" are significant for a few reasons. They are compact, connected, walkable, relatively dense mixed- and multi-use sites that are primarily employment-oriented. It is a concept that is here to stay, and designers and developers need to understand what it is and why it is significant.

According to a global occupier survey by CBRE, the office component of such developments is focused on drawing and retaining talent for business. There is one major link that connects almost all successful mixed- or multi-use projects and it is the presence of greater flexibility and variety that helps draw and retain talent for businesses that set up their offices in that building. By placing leisure, retail, food and beverage (F&B), office and residential into one area, developers are able to create walkable communities that enhance the living experience of residents and users.

The result is an increase across all bottom lines as businesses that set up offices in these projects can attract more talent, retailers have a built-in patron base that they can use to attract shops and F&B outlets, and the residential component has a built-in, master-planned community that includes all amenities and workplaces nearby. Ultimately, this is all driven by one thing: an enhancement of the quality of life of the person, and positive impact on the community it builds.

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