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Transparency or risk fine, warning for online sellers

Effective immediately online sellers must provide full and honest product details and prices or face an instant fine of 10,000 baht. (Photo by Chanat Katanyu)

Online traders must display prices and details of products and services or risk being fined, the government has warned.

Nuntawan Sakuntanaga, director-general of the Internal Trade Department, said the Royal Gazette recently published the announcement of the central commission on prices of goods and services signed by Commerce Minister Apiradi Tantraporn.

The new regime aims to give consumers a choice in comparing the prices of goods and services before making a decision to buy the products or use the services online.

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