Beer ice cream 'lures' new drinkers

Alcoholic beverage producers are trying to lure new drinkers with novelty products and illegal marketing activities, according to the Thai Health Promotion Foundation's Stop Drink Network.

Teera Watcharapranee, director of the Stop Drink Network, said beverage companies were launching new products such as beer flavoured ice cream to encourage young people to drink, particularly during the upcoming festive season.

The network accused some companies of running illegal marketing activities at festive beer gardens, beer buffets and concerts, and claimed that alcoholic beverages are being sold in prohibited areas.

The network argued that beer ice cream should be viewed in the same way as liquid beer, because the law says any product listing alcohol as an ingredient will be considered an alcoholic item, which cannot be sold to young people aged below 18-years-old.

He added that products such as alcoholic smoothies are being marketed to attract minors and women, to encourage them to become loyal customers. 

The network is meanwhile encouraging public and private organisations to stop giving gifts of alcohol over Christmas and New Year to reduce road accidents caused by drunk driving.  

Share your thoughts

Discussion 1 : 17/12/2013 at 07:31 AM
I recently tried a 0% alcohol beer in Japan, and it was awful.
Discussion 2 : 16/12/2013 at 08:51 PM
I think if it is just a beer flavoured without any alcohol in it then it is OK. Come on Stop Drink Network, you cannot be serious. How about rum and rasins ice cream that I like. It is just a flavour with no alcohol in it. Actually, the amount of salt, sugar and fats in the ice cream would do more harm than the alcohol that would be in the ice cream if any at all.
Discussion 3 : 16/12/2013 at 08:38 PM
Not all Thai do that. What about bing-drinking in the West over the Christmas period?
Discussion 4 : 16/12/2013 at 05:53 PM
Memo to Chalerm - pick up ice cream on the way home.
Discussion 5 : 16/12/2013 at 05:46 PM
Ice cream and beer don't mix. I wouldn't buy it.
Discussion 6 : 16/12/2013 at 05:12 PM
I don't understand why Thai people (99% Buddhist) are celebrating at this time anyway...
Discussion 7 : 16/12/2013 at 04:23 PM
This is good, we need beer jelly also. Ready all in one beer mix powder like coffee powder.

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