'Ultra HD' TV costs B4.9m

SEOUL - A 110-inch Samsung television set with four times the resolution of standard high-definition models is going on sale in South Korea for the equivalent of $150,000 (4.9 million baht).

The launch on Monday of the giant television set reflects global TV makers' move toward ultra-HD sets, as manufacturing bigger TVs using OLED (organic light-emitting diodes) proves too costly.

Last year, Samsung and rival LG Electronics, the world's top two TV makers, touted OLED as the future of TV. OLED screens are ultrathin and can display images with enhanced clarity and deeper colour saturation.

But Samsung and LG failed to make OLED sets a mainstream product that would replace the LCD television sets and are still struggling to mass-produce larger and affordable TVs with OLED.

Meanwhile, Japanese media reported last week that Sony and Panasonic had decided to end their OLED partnership. Meanwhile, Japanese media reported last week that Sony and Panasonic had decided to end their OLED partnership.Demand for U-HD TVs is expected to rise despite dearth of content while its price will likely come down faster than that of the OLED TVs.

Much of the growth is forecast to come from China, a major market for the South Korean TV makers. Chinese producers have been making a push into the U-HD TV market as well.

According to NPD DisplaySearch, global sales of ultra-HD TV sets will surge from 1.3 million this year to 23 million in 2017. More than half of the shipments will be taken by Chinese companies between 2013 and 2017, according to NPD.

While Chinese TV makers have been seeking to increase sales of U-HD TVs with a lower price and a smaller size, Samsung's strategy is to go bigger with a higher price tag.

Samsung's 110-inch U-HD TV measures 2.6 by 1.8 metres. It will be available in China, the Middle East and Europe. In South Korea, the set is priced at 160 million won ($152,000) while prices in other countries vary.

Samsung said it had received 10 orders for the latest premium TVs from the Middle East. Previously, the largest U-HD TV made by Samsung was 85-inch measured diagonally.

The ultra-HD TVs are also known as 4K because they contain four times more pixels than an HD TV.

Share your thoughts

Discussion 1 : 12/01/2014 at 07:07 PM
They had one of these ultra-high definition TV's on display in the Central Mall in Pattaya, cost was 999,000 Baht. Apparently it's definition must exceed that of my 55 year old eyes because I really could not tell the difference.
Discussion 2 : 31/12/2013 at 09:17 AM
It is not the TV that makes them look fat, it is YOU trying to adjust the old fashion Thai analog broadcasts to fill the screen. Let your TV show TV Thai in 4x3 format and DVDs in 16x9 and everything will be clearer. But of course you will need to put up with complaints from your mother in law that you wasted money on a TV that has black spaces on both sides.
Discussion 3 : 30/12/2013 at 07:42 PM
Sorry to put a wrench in the works but.... Today's wide screen TV's and computers just make the people on the screen look fat. FACT. When the producers of TV, movies and computers produce what will fit a universal screen ratio then it will be time to buy. In the mean time let all of the wondering MBA market genius's figure it out. those guru MBA's should have figured this out long ago over a large Starbucks Coffee. No planning and even worse implementation.
Discussion 4 : 30/12/2013 at 07:40 PM
No TV is worth that much money, only the uber rich will waste their money on them.

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