Online sales rise as protests persist

Sales on online shopping portal Tarad.com have risen since ongoing anti-government protests began in October, 2013.

Founder and managing director of Tarad.com Pawoot Pongvitayapanu said visitors to its website rose by 15% during the first week of the “Bangkok Shutdown” campaign, while sales increased by 28% in comparison to average sales for the same week in January last year.

Overall visitors to the website also rose 93% and sales went up by 71% for the fourth quarter of 2013 when compared to the same period in 2012. 

During the same period, the number of visitors browsing the site by mobile phone rose sharply by 564%, while sales from mobile devices increased 637%, Mr Pawoot said.

Mr Pawoot said demand from online shopping is increasing constantly as consumers look for new ways to shop. He added that the company has also been running promotional campaigns since December to increase sales.

Tarad.com sells goods from more than 300,000 merchants.

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