Starting today, the state enterprise will provide consumers with an alternative channel to buy delivery packages and drop them at one of the country's largest store chain networks, without visiting a Thailand Post branch.
President Anusra Chittmittrapap said up to 49 7-Eleven stores will offer what it calls the Easy Pack service across Greater Bangkok initially. Three delivery packages will be offered for services priced 109, 139 and 199 baht a box.
Ms Anusra said Thailand Post is also jumping into logistics, aiming to provide an integrated, innovative service focusing on serving cross-border trade. The company has set up a subsidiary, Thailand Post Distribution, with 350 million baht registered capital and 100 employees.
"We aim our logistic service to see profit in the first year of operation," she said.
Thailand Post reported 19.39 billion baht in revenue in 2013. Net profit was 1.25 billion baht, an increase of 115 million baht from the previous year.
Its domestic and international mail service generated 8.69 billion baht, transport service including express mail service (EMS) and parcels earned 8.15 billion baht, retail service 1.64 billion, bill payment and money transfer service 781 million and other services 704 million baht.
Ms Anusra said the enterprise projects revenue to grow by 6.5% this year, driven mainly by EMS services thanks to the boom in e-commerce and online shopping.
"Given our strong distribution network nationwide and lower operating costs plus the adoption of technologies to increase operational efficiency, we're confident of achieving our revenue target this year," Ms Anusra said.
Thailand Post has 22,000 employees, representing 54% of total operating costs, down from 59% a few years ago, she said.
The firm recently developed its Bang Rak headquarters' large service centre for seminars, exhibitions and conventions, and in Khon Kaen it opened a drive-through postal service.
Another new service is the EMS Super-speed option ensuring delivery of mail and parcels before 11am the next day.
Ms Anusra said Thailand Post also plans to adapt its postal centres to become cargo distribution centres and to use its network channel to deliver services directly to customers' homes.