Puttin' on the T
TandT on toning down in order to grow even larger
- 15 Apr 2017 at 04:00
- WRITER: PARISA PICHITMARN
Thanawut Thanasarnvimon at his store.
Gone are the wooden cart and seaside vibes of Vick's Weekend. That spacious corner, the equivalent of real estate gold in Qurator, the Thai designer fashion zone in EmQuartier, has now made way for another label. Alongside other big houses like Asava, Disaya and Vickteerut, you'll now be greeted with TandT -- the brainchild of Thanawut Thanasarnvimon. It's a big season for this brand that is best known for their rebellious mixture of semi-couture and street wear. Not only is their latest collaboration with Double Goose T-shirts a hit with the fashion cognoscenti, but TandT has also been the latest to join Bangkok Fashion Society this spring -- a milestone most established houses must have tacked on their wall at one point or another. With a small member list that rarely exceeds 15 names, it is undoubtedly the most exclusive club that serves as the governing body and platform for their Thai labels to grow through connections and collaborations.
Being a fashion student who grew up around local shows and events, the founder is excited to finally join the ranks of Bangkok's brightest. Now, on top of his collections, Thanawut will be busy with other projects of the group -- be it making limited pieces for a BFS collection to be sold at EmQuartier, meetings with the Department of Export or designing Thai silk for HRH Princess Sirivannavari.
"I've always felt that BFS was something that guarantees the quality of a Thai designer brand," he says. "You see so many brands born, and some of them aren't even by real designers. It does make you a bit ruffled because it's by people who haven't even studied in the field, because literally anyone can do it now. Sure, it might be their passion, but I feel that people who make it into BFS -- it elevates your brand to another level."