Colette's gone to H&M
Some of the latest collabs to keep tabs on
- 5 Aug 2017 at 04:00
- WRITER: PARISA PICHITMARN
Ann-Sofie Johannson, Creative Advisor of H&M, left, with Erdem, centre, and Baz Luhrmann.
Instead of crying a river upon the news of Colette closing this Dec 20, it's probably a better idea to start planning your pilgrimage to the Parisian boutique before it shuts its doors forever -- if you've never visited this temple of cool before.
After two decades of draining fashionistas' pockets with the hippest and coolest products and collaborations, the renowned shopping destination continues to excite us with exclusive collections only available at their store.
Coming up soon on Aug 21 is the launch of their nine-piece collection with H&M Studio, which features the usage of Colette's signature blue. You'll find fashion-forward pieces with hand-painted graffiti and jacquards with frayed edges which are striking, yet wearable at the same time.
This collab with H&M Studio will be exclusively available in Colette and online for two weeks, with selected pieces from the H&M Studio AW17 also there ahead of its global release date in September. If you happen to chance by the area, don't forget to drop in for a little retail activity, because these pieces could be your last touchpoint to the famed French boutique.
Luhrmann does Erdem
If you also haven't already done so, check out the teaser video H&M has created with Baz Luhrmann for their annual designer collab which will hit the stores this year on Nov 2. Beautiful blonde people are running around castles and fields in vivid, flowery pieces.
In case you've been living under a rock, H&M's shacking up with Erdem this year, which translates to a few things: 1) expect feminine but powerful floral 2) it's not mass 3) the lines won't be (as) crazy. The British fashion brand may not ring a bell with those outside the fashion loop the way Kenzo did last year, which is something of a mixed blessing as it means hell won't break loose come the day the items land in the stores.
Still, the brand has been favoured by big names like Cate Blanchett, Marion Cotillard, Gwyneth Paltrow and Emma Watson, who all have worn the brand for its depiction of flowers in a bold and experimental manner. While you wait for items to surface in the following months, what's to know for now is that the pieces will be brand-new and not a rehash of old hits from the past. This collection is also the very first time the designer will also get into menswear, so keep your eyes peeled if you're a fan of suits with flowers.