Fukyu sushi bar forced to change name
A sushi restaurant in Montreal, Canada, has been ordered by the court to change its name from "Fukyu", which people in the neighbourhood feel is inappropriate and offensive.
- Published: 20/09/2012 at 04:49 PM
The Laa Presse newspaper reported that David Gavitian, the lawyer for the building's owner, said many people in the neighbourhood were uncomfortable with the name and some tenants in the building were threatening to leave because of it.
Fukyu defines itself as a sushi bar and urban Asian cuisine and opened in August this year.
The restaurant was ordered by a Montreal judge to cover its sign with plastic sheeting.
The owners admitted the name was risque and intended to grab attention, but argued that Fukyu is actually a a sequence of positions and movements in Japanese martial arts.
The restaurant wrote on its facebook page Fukyu Sushi Bar that "Everybody's got an opinion about our name, and we thank you for it! The name we chose signified 'Good Fortune' in Japanese! It also a Karate stance in the gata form...! Also, it is obviously a play on words! We won't deny that! LOL We didn't mean to offend or insult anybody, in fact, we found it hilarious and thought it was reflective of our OPEN-MINDEDNESS & CREATIVITY."
John De Melo, the restaurant's owner told reporters: "We wanted something catchy and Japanese. We didn't think that it would be such a problem."
The restaurant has decided to change its name to the Kabuki bar.
Share your thoughts
- Discussion 1 : 25/09/2012 at 06:55 AM
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I have posted 2 comments last week with no improper languages, but still was not posted.
Why sensored and limited the opionion of readers. You need to think before you do anything.
- Discussion 2 : 21/09/2012 at 06:18 AM
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I think they should wait and see. If the people disapprove of its name, the restaurant will soon fail to stay in business. However, if it prospers, who is to say anything about its name. To me, personally, it seems like a mistake and a marketing nightmare, however, who am I to say anything about it, as long as, no law is broken!
- Discussion 3 : 21/09/2012 at 05:18 AM
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Does this really need to be headline news in Bangkok Thailand? Really? Instead of wasting precious space in the headlines news, the BP should get out and visually expect the drainage system in Bangkok and post a story with photos why the water is draining so slow. Real news!
- Discussion 4 : 20/09/2012 at 11:14 PM
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Fukyu...I think the name is sofa king cool.
- Discussion 5 : 20/09/2012 at 11:08 PM
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5555 Uptight politically correct Canada, but I know they miss "City Chinese Cuisine" 55555
- Discussion 6 : 20/09/2012 at 08:20 PM
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They should try far queue
- Discussion 7 : 20/09/2012 at 08:20 PM
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This restaurant owner had a very great idea to name the restaurant fukyu..how can you get a better advertising then that ...the restaurant has a free add in almost all newspaper in the world for free...very clever man ...
- Discussion 8 : 20/09/2012 at 08:08 PM
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In Quebec about 30-35 years a law came out that public signs and posters in commercial advertising had to be French only.
- Discussion 9 : 20/09/2012 at 07:07 PM
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Pfffft that's a relief, good no name of the prophet of peace was used, it could have resulted in murder and mayhem.
- Discussion 10 : 20/09/2012 at 06:52 PM
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They could change it to "The Restaurant formerly known as Fukyu"
That would comply with the court order and still be an attention grabber. 555
- Discussion 11 : 20/09/2012 at 06:14 PM
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A sushi restaurant in Montreal, Canada, has been ordered by the court to change its name from "Fukyu", which people in the neighbourhood feel is inappropriate and offensive.
Well in that case fukyu too then Mr restaurant owner , haha really funny ?
It`s next door to the "Goan Eat Sheet Restaurant" ?
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