Thais prefer booze to milk

Thais drink three litres of alcoholic beverages per head for every litre of milk they consume, according to figures released as part of a campaign to steer people away from alcohol towards healthier alternatives.

Songkran Phakchokdee, director of the Stop Drink Network of the Thai Health Promotion Foundation, was supporting the campaign for people to refrain from consuming alcohol during Buddhist Lent.

He pointed out while Thais consume only about 14.19 litres of milk per head each year, well below the Southeast Asian average of 60 litres, Public Health Ministry data shows they drink about 2.69 billion litres of alcoholic beverages per year, or about 44 litres per head - an alarming figure and the cause of serious health concerns.

He said the Stop Drink Network is encouraging all sectors to promote role-model individuals, families and communities to reverse the trend and move away from alcohol.

Alcoholic drink has been a major cause of road accidents in Thailand for years. Jadet Chaowilai, adviser of the Network of People Affected by Alcoholic Drinks, said. About 30 people die in road accidents every day on average and the figure rises to 50 to 60 people a day during long-holiday periods like the New Year and the Songkran festival in mid April. 

There were two high-profile cases involving alcohol just this month.

On Sept 3, Vorayuth Yoovidhya, heir of the global energy drink Red Bull empire, was charged with hit-and-run and drink-driving after crashing his 40 million baht Ferrari into a police officer's motorcycle and killing him in Bangkok's Sukhumvit area. The Yoovidhya family paid the dead policeman's family three million baht compensation. The case is pending.

On Sept 11, singer Piya 'Giftza' Pongkulapa, of popular girl band Girly Berry, was arrested on a charge of driving under the influence of alcohol (DUI) at a traffic checkpoint on Pattanakarn road.

With the huge number of accidents caused by alcohol, the government issued a Prime Minister's Office announcement banning drinking of alcoholic beverages in vehicles, which has been effective since Aug 8, 2012. The announcement was issued under the Alcoholic Drinks Control Act of 2008. 

Share your thoughts

Discussion 1 : 04/10/2012 at 02:03 PM
Most opinions here seem sensible but there are a few wildly inaccurate and unscientific comments about calcium (D13 confuses calcium and vitamin D and D3 has the completely incorrect ideas that 'mineral calcium' is in any way connected to arteriosclerosis or arthritis). Only a small percentage of previously ill individuals have any need to avoid milk products for any reason other that weight control.
Discussion 2 : 29/09/2012 at 12:27 PM
D#19 Khun Yik, Have you ever seen how bauxite altered into aluminum and hard metal? There you go it is the same with calcium.
Discussion 3 : 29/09/2012 at 11:57 AM
D#21 Khun Soltair, Milk used to be a pure food, then government and big business got a strangle hold on the industry and destroyed it. Tragically, They turned milk into a non-food, and they have ruined this nourishing food by taking the cattle out of grassy pastures where, in the good old days they were free to absorb the life-giving nutrients nature provided. They are now fed the cheapest, most unhealthful grains, dosed with drugs & hormones, and treated inhumanely. People should avoid this non-food, take your child off milk and cheese unless you can locate a dairy that allows their cows to live according to the laws of nature, their milk will be high in life-giving fats and minerals and will nourish your family.
Discussion 4 : 29/09/2012 at 10:10 AM
I knew an old bush character who used to drink a pint of Bundaberg Rum and a pint of milk each night. He lived into his seventies, but he looked 99!
Discussion 5 : 29/09/2012 at 02:08 AM
This tastes like the Thai Milk Board doing some product pushing to me. Compare alcohol to water for a more realistic outcome as milk is not a culturally typical dietary supplement for Thais, much like they don't eat reindeer or seal meat. And stop adding sugar to all milk products.
Discussion 6 : 29/09/2012 at 02:06 AM
@ Discussion 21 (soltair): Yes, I remember the milkmen with their horse drawn carriages; the “modern” ones had motor carrier tricycles or even DKW or Volkswagen buses.
Discussion 7 : 29/09/2012 at 01:40 AM
@ Discussion 16 (bedouin): If you had ever bought milk in Thailand, you would know that it is widely available and cheaper (84.50 baht for 2 litres) than any alcoholic drink, Archa beer and Siam Sato included.
Discussion 8 : 28/09/2012 at 11:10 PM
If as much money were invested in milk production as alcohol then we might have milk that tasted better .
Discussion 9 : 28/09/2012 at 10:03 PM
Somnamna is spot on with her info. I drink very little fresh goat milk, it taste like the cow milk when I was very young. What cartons or even glass bottles,the milkman came with very large metal containers (with a horse drawn carriage) and every household had a pan ready. Two fingers cream on top. The "milk" nowadays is as Somnamna describes full of alien "what shall we call it", basically unfit for human consumption, it doesn't even taste like milk.
Discussion 10 : 28/09/2012 at 09:37 PM
Wow! Alcoholics win over babies. Something to celebrate !
Discussion 11 : 28/09/2012 at 09:28 PM
somnamna D3: learn chemistry before ...! 'Calcium' is a base chemical element (symbol 'Ca', 20 prots'), that may, by 'ordinary means', not be 'altered' as you say. You may be missunderstanding a few things.
Discussion 12 : 28/09/2012 at 07:55 PM
There is a problem with abouse of alcohol in thailand (especially drink-driving) but an overly simplified statistic about volume of alcoholic drinks (without the information to know how much is beer and how much is strong spirits) tells us little of use. The amount translates to about 100ml of alcoholic drink per person per day (which if it were red wine would be in line with many doctors reccomendations).
Discussion 13 : 28/09/2012 at 07:49 PM
Wow, serious investigative reporting. This could be the first in a series. Possible titles for follow-ups would be Thais prefer rice to potatoes Thais prefer buying pirated DVDs to real, overpriced ones Thais prefer fried chicken to carrots Thais prefer Mercedes Benz to Chinese cars Thais prefer reading comics to novels Earth-shattering investigations and conclusions all of them.
Discussion 14 : 28/09/2012 at 07:25 PM
Thai milk tastes bad compared to the Western variety. Alas, booze is cheaper, more widely available and provides temporary relief from the problems of life. Americans drink more beer than milk on average, and the beer there is just revolting!
Discussion 15 : 28/09/2012 at 06:18 PM
"Invent 'milkahol' and the problem is solved." I had a colleague from Baltimore who drank Scotch and milk. He told me it was a common drink on the US east coast.
Discussion 16 : 28/09/2012 at 06:15 PM
"Thais drink three litres of alcoholic beverages per head for every litre of milk they consume." Should this be a surprise? I don't know a single adult Thai who drinks milk.
Discussion 17 : 28/09/2012 at 06:12 PM
Really? The vitamins absorbed in the body from one glass of milk is negligible. More calcium is produced by the body during 10 minutes of exposure to the sun than you would gain drinking 200 glasses of milk. One banana has more calcium and nutrients than 10 glasses of milk, not to mention that there are many documented studies linking milk to many acute and chronic health diseases due to steroids and chemicals induced into the cattle that are passed on through the milk.
Discussion 18 : 28/09/2012 at 05:44 PM
Don't drink and drive, drink milk and stay alive.
Discussion 19 : 28/09/2012 at 05:35 PM
To get a real picture of what is going on, one would need to see the same study over a period of years. I am certain that Thai's now drink far more milk than they did a couple of decades ago. AS for cheese, it was an almost unknown product to Thai's two decades ago. Most absolutely hated cheese, and many still do.
Discussion 20 : 28/09/2012 at 04:45 PM
Fresh milk is terribly expensive in Thailand. The stuff in cartons is not fresh and I suspect most of it is made of milk powder, which is available at low prices due to a number of global factors. Alcohol, on the other hand, is cheap, very cheap to produce - and it may alleviate the risks of arteriosclerosis, potentially caused by.... alcohol.
Discussion 21 : 28/09/2012 at 04:30 PM
this is an absurd comparison, children drink milk, adult don't, adults drink alcohol, children don't
Discussion 22 : 28/09/2012 at 04:03 PM
Disc 5:somnamna "They (the cows)are subjected to growth hormones to increase production, and these hormones create havoc in women’s breasts". I should stop taking them if I were you!
Discussion 23 : 28/09/2012 at 04:02 PM
Invent 'milkahol' and the problem is solved.
Discussion 24 : 28/09/2012 at 03:46 PM
We are buddhist country,good people, and do not drink alcohol, ka. The article must be mistake.
Discussion 25 : 28/09/2012 at 03:32 PM
I wish Khun Phakchokdee knew that dairy herds in industrialized countries are kept in deplorable conditions, and the milk they produce, in abnormally large amounts due to drugs, is subjected to various chemical processes which are in themselves hazardous to health. The poor cows are pumped up with dangerous chemicals and dosed regularly with antibiotics. They are subjected to growth hormones to increase production, and these hormones create havoc in women’s breasts. This is all done in the name of profit; tremendous profit. And of course, the drugs the cows are given go into the milk. This is self-evident. Don’t doctors warn lactating women to avoid certain foods and drugs because they will affect their breast milk? They should also warn women to avoid the drugs in commercial milk!
Discussion 26 : 28/09/2012 at 03:20 PM
But it isnt just milk causing all these health problems. Artificial sweeteners, high fructose corn syrup, bovine growth hormone in our meat, genetically modified foods, msg, vaccinations, antibiotics and much more. They are messing up our food supply and brainwashing everyone!
Discussion 27 : 28/09/2012 at 03:19 PM
For decades we have been bombarded with ads telling us we must drink lots of milk and eat yogurt and cheese in order to get our calcium. The ads don’t mention that the calcium in dairy products is altered by pasteurisation and homogenisation and is turned into a hard mineral. When this denatured form of calcium gets into the bloodstream, it becomes deposited along the insides of the blood vessels. These deposits can lead to arteriosclerosis or, when it is deposited in the joints, it can lead to arthritis.
Discussion 28 : 28/09/2012 at 03:15 PM
I always understood that a great many Thais lack the enzyme to digest dairy products such as milk. Perhaps that's why milk consumption is so low.
Discussion 29 : 28/09/2012 at 02:58 PM
Chalerm should be able to head a committee to address this matter.

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