Mazda expects Honda rivalry

Diesel SUVs to face off in the Thai market

Mazda's CX-5 and CX-3 sales may be dented by the introduction of Honda's diesel-powered SUVs.

Mazda Sales Thailand, the local unit of the Japanese carmaker, expects sales of its diesel sport utility vehicle (SUV) to be affected by the arrival of rival Honda's new diesel CR-V next week.

President Chanchai Trakarnudomsuk said Mazda has been a pioneer in diesel-engine SUVs in the Thai market, competing with other SUVs running on petrol, the core engine in the segment excluding passenger pickup vehicles (PPVs).

"Mazda has been dominant in the diesel SUV segment in the Thai market for the past four years, with few rivals. I think the arrival of the diesel-powered Honda CR-V will affect market competition," he said.

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