Cafe Amazon sets foothold in Japan

PTT's first Cafe Amazon outlet in Japan's Fukushima prefecture. The company and franchisee Codomo Energy hope to bring locals affected by the massive tsunami in 2011 back to the area.

PTT Plc, the country's natural oil and gas conglomerate, has opened the first Cafe Amazon in Japan's Fukushima prefecture, granting the master franchise rights to a Japanese franchisee, Codomo Energy Co.

The move is part of PTT's strategy to increase the number of Cafe Amazon branches at home and abroad to 3,100 by 2021. The franchisee wants to help revive the area, which was ravaged by a deadly tsunami, causing a nuclear accident that claimed a massive amount of lives in 2011.

Auttaphol Rerkpiboon, senior executive vice-president of the oil business unit, said the company chose Codomo Energy for its expansion in Japan, where the trend of fresh coffee cafes is growing.

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