Central 'to partner' with

E-commerce venture to intensify Chinese tug-of-war.

A sign of China's e-commerce company is seen at CES Asia 2016 in Shanghai. REUTERS

China's has finally entered into a joint venture with Thailand's Central Group after two months of rumours, forging an e-commerce alliance that will fuel competition in the rapidly expanding market, a source familiar with the matter told the Bangkok Post.

While declined to comment on the rumours whether the joint venture with Central Group would be implemented this year, the company said Southeast Asian e-commerce is an attractive investment proposition because it is a relatively untapped market.

There are three main factors driving Chinese investment in the region's e-commerce market. First is the region's high internet and mobile penetration, coupled with the large unrealised potential of its online retail market.

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