Welfare card to spur sales at local Thong Fah shops

Low-priced consumer products for sale under the state's Pracha Rat scheme. The government expects the new welfare smart card to benefit low-priced shops.

The government's welfare and subsidy scheme for the poor is expected to create more than 30 billion baht a year in circulating cash at local stores, a liquidity boost that should help the grassroots economy.

Based on the assumption that each state welfare cardholder will spend 300 baht a month at Thong Fah Pracha Rat low-priced stores, and with 600 cardholders in each tambon, an estimated 180,000 baht in sales will be generated from the scheme at each local store, said Suttirat Rattanachot, director-general of the Comptroller-General's Department.

There are about 6,000 Thong Fah Pracha Rat stores across the country, with the number expected to rise to 20,000 in the future, Ms Suttirat said.

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