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Govt sets B3 trillion tourism target

More 'quality' visitors, longer stays in sights

Chinese tourists at Wat Phra Kaeo. The government has set a goal to lure more Thai and foreign visitors to more destinations in 2018, where it is hoped they will spend 3 trillion baht. (Bangkok Post file photo)

The government aims to achieve 10% growth in tourism income, or roughly 3 trillion baht, next year, by rolling out various tourism promotion packages to attract both Thai and foreign tourists to explore new destinations and promote longer stays in Thailand.

The country's tourism income has grown 8% already this year, compared to average annual growth of 3% to 5% per year, according to figures cited by the government and the Thai Tourism Promotion Association (TTPA).

However, the government believes it can better that, and is hatching an ambitious campaign drawing various agencies together to push growth. Prime Minister Prayut Chan-o-cha said the government would focus mainly on quality tourism and long-stay tourists, government spokesman Sansern Kaewkamnerd said Sunday.

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