How not to make a regulation

OTT TV has changed viewing habits, altering the TV advertising business, subscriptions and consumer engagement.

In a world in which big and small companies are quick to cry foul even against a good regulation, policymakers face an uphill battle in attempts to catch up with technological change. Regulation is still a dirty word in today's business lexicon.

Such is the case with the National Broadcasting and Telecommunications Commission's (NBTC) attempt to rein in over-the-top (OTT) operators. The regulator's efforts to force giant OTT platforms to register on its system backfired badly and efforts to create a regulatory framework were quashed.

A new framework is being devised. According to an NBTC resolution two weeks ago, the regulations should be up and ready to go within 90 days, after the drafting and hearing stages conclude.

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