AirAsia revamps loyalty programme

Fernandes: Scheme will help sell more tickets

AirAsia Group yesterday launched a revamped frequent-flyer programme (FFP) that promises an easier, faster and better way to earn points.

AirAsia Big Loyalty, which cost about 200 million baht to develop, is an overhaul of the original FFP launched in 2011 and will be instrumental to boost customer loyalty towards the brand.

The largest low-cost carrier group in Asia bills the new loyalty FFP as unique in the world with regard to the membership status system, offering rewards that may put other FFP schemes, particularly those of full-service carriers, to shame.

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